The purpose of this article is to highlight four important pillars of digital marketing in a project marketing or sales organisation setting and introduces tools meant to help you run a cost effective and efficient setup.
The Four Digital Pillars Of Online Marketing
In project marketing for real estate, there are actually more pillars than four if you include offline strategies. However, as I am a digital marketer my expertise lies in digital marketing and hence, my focus. Some or all of these pillars resonate with some small businesses that have a focus on sales. Here are the four digital pillars in project marketing, in no particular order:
- Email Marketing
- SMS Marketing
- Social Media Marketing
This article will introduce some tools for effective performance in each of these tiers.
1. Email Marketing
Email marketing is an essential staple for project marketing. Done correctly, it is inexpensive and has an extensive reach. In my experience sending emails to people who want.....